OUR FOUNDERS

Eric Wattenberg

Matt Higgins

Gary Vaynerchuk

  • VaynerWATT is a content production company co-founded in January 2023 by Eric Wattenberg, Gary Vaynerchuk, and Matt Higgins. Operating out of New York City and Los Angeles, VaynerWATT is redefining the traditional entertainment industry by combining innovative storytelling, strategic brand partnerships, and go-to market strategies with content that resonates across platforms and cultures.

    At VaynerWatt, we partner with the world's most coveted brands - from globally renowned media, sports, and entertainment companies to top social media platforms. Our goal is to produce high quality and engaging content that connects global audiences through compelling visual media. Vaynerwatt’s diverse expertise combines our collective strengths in entertainment, talent curation, premier production, content creation, and business entrepreneurship to deliver forward thinking ideas to market that transcend traditional boundaries.

    Our core values are built on three defining principles: innovation, integrity and collaboration. Follow as we break new ground in the content creation world and redefine what’s possible in entertainment.

  • Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends. Known as "GaryVee," he is one of the leading global minds on culture and consumer trends, with early investments in companies like Facebook, Twitter, Venmo, Coinbase, and Uber.

    Gary helps Fortune 1000 brands through VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of VaynerX, along with companies like Vayner3, The Sasha Group, and VaynerCommerce. He co-founded VaynerSports, Resy, Empathy Wines (both with successful exits), and the new production company VaynerWATT.

    Gary is also a board member at Candy Digital, Co-Founder of VCR Group, ArtOfficial, and VaynerWATT, and was named to Fortune's Top 50 Most Influential in NFTs. His social media channels, with over 44 million followers, and his top-ranked podcast, “The GaryVee Audio Experience,” document his life as a CEO. He is a five-time New York Times bestselling author and a highly sought-after public speaker.

    Gary also serves on the boards of MikMak, Bojangles, and Pencils of Promise and is a longtime Well Member of Charity: Water.

  • Founder. Operator. Investor. Educator. No matter the role, Matt Higgins believes in trusting instincts and never outsourcing judgment. This mindset has led him on an unconventional journey from poverty to investor. Growing up in Queens, he sold flowers on street corners and worked at McDonald's to help support his family. Determined to break free from poverty quickly, Matt dropped out of high school at 16 to work full-time while enrolling in college early. Over the next decade, he earned a law degree from Fordham at night and became the youngest press secretary in NYC history, helping manage the global press response to 9/11.

    Matt later served as an executive for two NFL teams, founded and invested in dynamic brands through RSE Ventures, and appeared as a guest shark on ABC’s *Shark Tank* (seasons 10-11). He is also an executive fellow at Harvard Business School, where he co-teaches "Moving Beyond Direct-to-Consumer." Always eager to connect with great founders and investors, Matt continues to seek out new opportunities.

  • Eric Wattenberg is an Emmy-nominated executive producer and the CEO and Co-founder of VaynerWATT, a joint venture with Gary Vaynerchuk and Matt Higgins. VaynerWATT is a content production company redefining the traditional entertainment industry by combining innovative storytelling, strategic brand partnerships, and go-to-market strategies with content that resonates across platforms and cultures. As CEO of VaynerWATT, Eric has executive produced projects with Tubi on The Z-Suite, starring Lauren Graham, and an upcoming VeeFriends cartoon series with Candle Media’s Moonbug Entertainment.

    Previously, Eric was President & Chief Content Officer at Wheelhouse Entertainment, where he oversaw shows like Netflix’s “Hype House”, History Channel's “More Power”, and Peyton Manning’s Emmy-nominated “King of Collectibles: The Goldin' Touch.” Eric also spent over a decade at CAA, where he co-headed the alternative TV division and represented top talent including Kelly Ripa, Nick Cannon, Andy Cohen, and Neil Patrick Harris.